Concept: Poke Bar 22
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For this F&B concept, the website design is kept simple with the intention to focus on the food. The use of colourful food images against the dark background added vibrancy to the minimalistic design.
TYPOGRAPHY
Josefin Sans
The quick brown fox jumps over the lazy dog.
DM Serif Display
The quick brown fox jumps over the lazy dog.
ErnestandEmily
The quick brown fox jumps over the lazy dog.
COLOUR SCHEME
Minimalistic Yet Creative
Besides having two typefaces in each header, circular elements were used to soften the sharp edges and rigidity of website sections, enhancing the visual appeal to users. Moreover, the circles resemble the round poke bowls.
A Visual Treat
In a breakaway from common contact form layouts, a cloze passage essay design was incorporated, providing a personalised experience for users.
To further breathe life into the design, other food elements were included as part of the design to break the monotony of content sections, resulting in a more 3D and interactive design.