Concept: Smartrac
Vibrant colours were chosen to capture the attention of website visitors in this product-specific microsite.
The challenge was to effectively convey the specifications and benefits of the product without cluttering the site with too many words. To counter this, coloured elements and patterns were used in place of complex designs. Relevant icons were also designed to accurately represent each point.
TYPOGRAPHY
Poppins Regular
The quick brown fox jumps over the lazy dog.
Poppins Semi-Bold
The quick brown fox jumps over the lazy dog.
Poppins Italic
The quick brown fox jumps over the lazy dog.
COLOUR SCHEME
ICONOGRAPHY
Animated Workflow
To illustrate how the solution can be integrated with other systems, an animated diagram was done up to better showcase the process, as opposed to a static diagram.
The static diagram, enhanced with animation gives the average reader a better idea of the bigger picture and processes.
